There are different packaging options available so that brands can select the best one for their needs. You may have come across sliding boxes and be wondering whether this is the right packaging for your product needs. These boxes have become popular because they are strong and able to keep products in them secure.
The packaging is customized as well to suit the needs of the product, ensuring it stands out appealingly making people know a professional brand is selling the product. The packaging has a two-piece structure, which is innovative.
The following looks at structural innovation in slide-open packaging design:
What is a sliding box?
This is packaging that is two-piece and includes an inner tray which slides smoothly out from the outer protective sleeve. The box opens by pulling the inner tray horizontally.
The following looks at structural innovation in slide-open packaging design:
Packaging strength
Nowadays, it is possible to find many packaging materials that can make a strong box. A brand chooses materials to convey its values so people can align with these and buy from the business.
The two-piece structure of the box ensures the product stays safe in it. The box has a rigid outer sleeve along with an inner sliding tray.
The overlapping layers of strong cardboard give a double-walled structure. This is on two sides. This is able to provide high resistance to impacts such as vertical crushing as well as stacking pressure.
A brand can select material strength and thickness according to the product it is packaging. This ensures no harm occurs to it.
Advanced die-cutting employs precision clearances as well as internal folded stops. This manages sliding speed so that the tray glides smoothly and does not slide accidentally.
Modern dielines have precision-cut locking tabs within the sleeve plus tray. The structure remains secure like this without the brand needing to add adhesives.
Eco-friendly packaging
These luxury and rigid boxes can be made in a sustainable way as well whilst ensuring they stay durable. Sustainable materials have advanced, and a brand can choose materials that will not pollute the environment whilst ensuring the box slides open in a luxurious way.
Recycled paperboard and biodegradable inserts can be considered here. The packaging will not waste packaging material as well because it will be the right dimensions.
The packaging can be designed to attract but still remain eco-friendly. This is when sustainable inks are used to design the box, like water-based inks.
Custom packaging design
The packaging gets customized so it suits the product and ensures it does not get damaged. Suppliers spend time measuring what needs to be placed in the box so that the box is perfectly sized according to the needs of the product.
The structure therefore holds the product securely in its place. It will not get damaged, and customers get it in good condition.
The brand does not waste packaging material by making a huge box or one that is extremely small when the dimensions are right. This packaging is favored by customers as well because they do not get the wrong impression of the product.
Brands even add custom inserts like foam and cardboard inserts in the box to securely hold the products so that when people open the box, they are impressed with how the items are being presented to them. Products even stay safer when they are put in packaging like this.
Exciting product reveal
Sliding packaging reveals the product in an exciting and anticipatory way, encouraging people to open the box and have a look at the product.
A brand may include continuous graphics on the outer sleeve as well as the inner tray. The box will be exciting to open as it will reveal the hidden message or picture. People like opening a box like this.
Businesses can include colors and designs to promote the product and align with the values of the business. People will know about the brand selling the product and what it values.
Finishing touches
Brands add customization options that enhance the appeal of the box and make it stand out more. Built-in thumb notches or extended die-cut finger grips can be considered here.
Specialized ribbon pulls give the box tactile resistance, which enhances its luxurious value. Brands add their consistent details on the box as well, such as a brand logo and brand colors, so people know the brand exists in the market.
Rigid box packaging, such as sliding packaging, is trending amongst brands that want to stand out and let people know they are selling products worth buying. These boxes protect the product and increase its perceived value. They also stand out and make people consider the brand due to the way they are designed. People will prefer buying from a business that has packaging like this.
